My rule: Decide what you want to say, keep it simple, and remember – white space is good. Not everyone can afford the luxury of a lot of it, but try to leave enough room for contemplation.
direct mail
Yes, these do still exist; there are people who still prefer to hold something physical in their hands, open up an actual folded piece, and feel the texture of well-made stock, with maybe even some embossing.
Without having to plug it in.
Bless them, and may Mother Nature forgive us this small luxury.
Click here to view this large-format tri-fold mailer.
Catamaran Spa seasonal piece.
American Express Direct Mail
A direct-mail piece for the Spa at Torrey Pines, in keeping with the Mackintosh theme of The Spa itself.
Print ads
Click on thumbnail to view full-size.
Etc.
Piece for private tutor.
Product sheet for jewelry designer.
Newsletter for The Spa at Torrey pines